Why Email Marketing is Still King of Online Marketing

Success has never come easy, in life, in business, in relationships and anything that you set out to achieve. It is even tougher if you are venturing into business as you have to outsmart major players already commanding a huge chunk of the market, and appeal to them to choose your product over your competitors’. You may have the very best product, perfect quality and even alluring price. But any product, irrespective of its impeccable quality and low price must be properly marketed to rake in sales.

Marketing is not an easy fete, neither is it everyone’s cup of tea. As one of the oldest professions, marketing, alongside advertising has for a long time sustained print and electronic media. On the inception of the internet and the birth of email, marketing moved online and marketers started targeting their customers through email marketing.

It is irrefutable that marketing strategies have undergone numerous changes over the years, with the latest being social media marketing. The efficiency and successes of the latest models have made people predict the end of email marketing. The reality is far from this assumption as email marketing is still king of online marketing for various reasons.

1. Broad Target Audience: Many people own more than one email address as opposed to social media accounts. There are many people today yet to embrace social media and yet almost everyone has an email account. The target with email marketing is broad, and if you plan and execute your campaign well, you can reach a wider target market.

2. Marketing Message Delivery: Communication is only considered successful if it reaches the target audience, on time and triggers a feedback. People who subscribe to your business or product email feeds are interested in one way or the other in what you have to offer. As a result, you will reach the right people at the right time. The message is delivered right in their inbox, some might choose to ignore, but most of them will read, based on how good the content is worded.

3. High Conversion: The main purpose of marketing is to increase conversion rates and boost sales. Since your email subscribers already have some interest in your business, it is much easier to convert them to buying customers. Emails are personal in nature, and they reach the right people on time.

When compared to television or radio advertising or buying newspaper pages, or more recent PPC, social media and content marketing, email marketing records higher conversion rates. It is also easier to measure results unlike the others that are not so target-specific marketing strategies.

4. Long Term: A company with long term loyal customers is assured of sustainable growth over a long time. With emails, marketers can interact with their clientele regularly, share new products and services and even future plans. With steady correspondence, brand/product loyalty is sustained.

Many experts might have predicted the end of email marketing; it is however far from dead. Online marketers should embrace alongside other strategies for the best results. It might not be easy to build a proper email list; it takes time, creative copywriting as well as high quality products and services to sustain customers online.