Social networking sites have
tremendously transformed social interactions and business operations.
Initially, Facebook and Twitter were mainly used by individuals to connect with
their friends and share the latest rumors in town. Today, it is a different
story especially to entrepreneurs who use these sites to advance their
businesses and companies are outdoing each other on social networking platforms
as they strive to expand and brand their online and offline businesses.
YouTube is always streaming
with the latest and most creative videos that don’t just end with the
entertainment, but some link to “view more.” Everyone wants to have as many
Facebook likes and Twitter followers as possible. LinkedIn connections are
increasing and some entrepreneurial brains are bombarding their connections
with offers every other day.
Interaction is fine, but as you interact, business
must feature. Links are clicked, products are being added to shopping carts,
friends are chatting about the latest offers from one shop or the other and
life is commercial. The most important question is; how well can you use social
networks to advance your business, optimize your site for search engines,
market your brand and even respond to your clients and customers’ inquiries?
Page Customization: Branding is not one of the
easiest business processes, because it calls for the creativity. Is your
Facebook or Twitter page customized? Do they resemble your website’s design;
including the colors, logo, URL, graphics and other details that are exclusive
to your business? If you have the usual pages, then you need to find a web
designer to handle this for you, you have to stand out and appeal to your
connections.
How Authentic Are Your Links: Twitter might allow only 140 characters for
every tweet, but your website has no such restriction. Social media marketers
aim at attracting unique traffic as well as content readership to their
business sites. This is done by sharing their new posts on Twitter, Facebook,
LinkedIn and others through the inclusion of live links leading back to their
websites.
It is criminal therefore to add either a false or broken link to your
posts as you not only mess up your brand, but you lose valuable traffic that is
important for the search engines optimization. Don’t rush, review the links and
post before “sharing what is in your mind.”
Don’t Be Lazy: It doesn’t matter how busy you are, everyone
is, at least somehow. It is not important whether you have no time to write
unique and informative content and then share with your social media
connections. Many people copy and paste other people’s content and parade it on
their sites as their own. They even go ahead and share with their connections.
If you find interesting information anywhere on the web, then acknowledge the
author, share the link or rewrite it to utmost uniqueness.
Give Your Connections a Break:
Who said it is always about business-your
business? You must learn to share other information that concerns others, you
social media connections will stop taking you seriously after sometime if all
you do is appear to lure them to your site, or offers and promotions. If you
can, hire a professional social media manager to take care of your content and
social networks.
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